I am responsible for content strategy and search engine optimization of JinMatic. I graduated from QUT and after working in the cosmetic industry, I founded JinMatic in year 2010. Inbound marketing is specified as a kind of outreach, where the goal is to attract purchasers who are new to the brand name, via engaging, informative and value giving information, built upon the phase of shopping journey. Any source that attracts unidentified individuals in a way that they enquire about your products and services, rather than you chasing them individually is an inbound marketing tactic. Search engine optimization (SEO) is a source of inbound marketing. Thomas Foo from JinMatic.com explained that in year 2020 the Malaysians are really bothered about Coronavirus, with main areas of worry being family health, personal health, job stability, the economy and spreading the virus to others. Therefore, SEO become crucial for an organisation to make it through during this challenging time. SEO is easily the leading source of traffic for any online business. As an example, if you run an animal products shop and somebody does a Google search for the keywords "cat food", then you certainly want to show up first in the search listings, because the vast majority of clicks go to the top 3 or 4 organic listings. This inbound marketing tactic can be launched whenever you wish but takes serious skills and an investment of time to achieve results. This is the reason most firms in Malaysia that require SEO will choose to hire a professional digital marketing firm to take charge of this aspect of their business on their behalf. Bear in mind that a strategic SEO requires planning on content strategy, onpage audit, offsite campaign and great client communication.