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What we do

FOREO is a passionate, fun-loving team that lives to put an extra dash in your step as you walk out the door! When you feel good, you look good - and our mission is complete. To make this happen, we’re bringing a new standard of high-end beauty and wellbeing solutions to a wider audience than ever before. For too long, professional-level treatments have been the privilege of the wealthy few. That’s not right, and it’s a situation that’s changing as fast as our team tears down old-fashioned designs and creates new technologies at sensible prices for all. That’s also why we’re called FOREO, short for “For Every One.” It’s because we strive to create groundbreaking, accessible solutions that bring happiness and benefit to everyday lives.

Why we do

The FOREO team continues to grow. We’ve gone from just two employees who signed up to our Swedish headquarters in 2013, to over 2,000 beautiful people in just four years. We’ve also shipped more than 10 million FOREO products in that time – when something works, word spreads fast. Most of us were completely new to the world of beauty and wellbeing when we joined, but have become experts by doing. That applies to everyone from our award-winning product designers to engineers whose experience spans everything from smartphones to automotive braking systems. Our backgrounds might not be conventional, but neither are our products. We’re proud to be different and believe the uniqueness of our team is shown in the uniqueness of our designs and approach to life.

How we do

As you will have guessed, FOREO is not a traditional beauty company. Yet the LUNA™ skincare device has already taken the industry by storm, lighting up 5,000 stores in more than 40 countries. We’re not an electric toothbrush brand either, but the ISSA signaled probably the biggest revolution in dental care for more than half a century. The launches of the LUNA play and ISSA play empowered yet more people to transform their daily routines into exciting rituals. Enjoying a spa-cleansing and rejuvenating experience, or professional-level dental care from the comfort of your own home has never been easier, nor more accessible. ur secret is that we’re always looking to create ideas that provoke a change for the better. We don’t limit ourselves to just one type of product or one industry; we focus on where we can do the greatest good. That’s what makes the FOREO journey such an exciting one. We’re not just here to surprise you; we’re here to surprise ourselves, and we’d love for you to join the ride.